Marketing Ploy as Direct Action?
Worldchanging wants us to participate in this zap in which as many people as possible all buy their Worldchanging book today at 11:11 am PST (i.e., ten minutes ago). That would boost them to the top of the Amazon bestseller list.
It's a clever idea, though I'm not sure I would have chosen a $30, 600-page encyclopedia as the book around which to organize a consciousness-raising action.
But the site is cool. Check it out.
It's a clever idea, though I'm not sure I would have chosen a $30, 600-page encyclopedia as the book around which to organize a consciousness-raising action.
But the site is cool. Check it out.
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