More on irrational risk assessment.
As someone close to me pointed out the other day: many, many people drive recklessly, a risk over which they have absolute control. And very few of my friends put on seatbelts when they take cabs, as if New York cab drivers were known for their defensive driving. So how do you sell people on caution?
2 Comments:
At 4:30 PM, Solomon Grundy said…
Some people are constitutionally risk-averse or risk-prone, but most people's attitudes toward risk depend on the context.
I think a worse problem is that most people can't think very clearly about the medium- or long-term future.
At 4:31 PM, Solomon Grundy said…
Also, who doesn't buckle up in cabs? Those people are stupid. I even buckle up if I'm having sex in a cab.
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